Aperture Pet & Life
Digital Designer
Aperture Pet & Life is a leading e-commerce company in the pet industry, serving hobbyists and aquariums around the world. Much of the marketing team guided Bulk Reef Supply sales, sites, and educational content.
2023 - 2025 | Remote | Full Time
About the role
My daily tasks ranged from creating site promotion assets to print campaigns to email design. I led design for BRSfresh, the freshwater offshoot of Bulk Reef Supply. A staple of the BRS experience is straight-forward and accessible education for all aquarists, which guided everything we did.
Primary skills
UX design | Illustration | Branding | Print Design | Copywriting | Digital Marketing
Digital Promotions
My daily work most often consisted of design for promos, badges, emails, & landing pages.
Product Merchandise
I also worked with the merchandising team on brainstorming and creating products, including for our 2023 father’s day gift campaign.
Print Collateral
I worked with marketing and sales teams to build printed materials - from product guides to tradeshow displays to mail campaigns.
Design Process
IDEATION
Every project starts with exploration, often in list form. I write down every piece of information I need, trying to distill the ask with goals at hand. There are no bad ideas.
ITERATION
I live by the iteration process. As I make a new variation, I’m filtering a million decisions, building on each choice in the next solution. Here, I often find unexpected ideas.
INTEGRATION
Nothing exists in a vacuum. When possible, I’m asking about how elements on the page fit together, revisiting color, hierarchy, & scale. How can this feel more whole?